12 foundations of a digital presence
Is Your Digital Foundation Actually Working?
Most coaches and wellness practitioners have a website.
Far fewer have a digital presence that genuinely supports their practice, one where the right people find them, the systems connect, and enquiries actually arrive.
This free checklist covers the 16 foundations of a digital presence that works.
Work through it honestly. The gaps you find are the ones worth addressing first.
You've built something.
But you're not sure it's working.
Maybe your website looks reasonable, but you haven't tested whether the contact form actually delivers.
Maybe your booking system and email list are separate islands your clients have to navigate between.
Maybe you've been meaning to check the mobile experience, but you always look on your desktop.
These aren't small oversights.
They're the gaps that cost you clients, without you ever knowing.
What The Checklist Covers
Sixteen foundations, each with a brief explanation of why it matters and what to do if it's not in place.
Clear positioning on your homepage — does a first-time visitor understand who you help within five seconds?
A working contact form with email notification — when did you last test it as a visitor would?
Mobile optimisation — more than half your visitors are on a phone
Booking system integration — can a client book without an email back-and-forth?
Email list connected and capturing — with a lead magnet that delivers automatically
Payment processing connected and tested — by you, end-to-end, before a client tries it
SEO basics in place — page titles, meta descriptions, image alt text
Legal pages in place — privacy policy, terms, cookie consent
And eight more foundations most professionals probably haven't checked recently…
How To Get The Most From It
Open your website on one screen and work through the checklist on another.
It's more useful as a live audit than a reading exercise.
A few items will be quick fixes you can action today.
Others will point to more structural gaps that take longer to address properly.
Either way, you'll come away with a clear picture of where your digital foundation actually stands, and what to do first.
Get the Free Checklist
Enter your name and email here. →
Your copy of the Digital Foundations Checklist will be in your inbox within a few minutes.
This is a practical checklist you can work through at your own pace and act on yourself.
If you find gaps and want a more thorough, strategic review of your digital presence, that option exists, but it's entirely your call.